Envoy Air: it's not just an airline, it's a way of life
Envoy Air Inc. is a wholly-owned subsidiary of American Airlines Group (NASDAQ: AAL) operating nearly 180 aircraft on about 900 daily flights to more than 150 destinations. The company’s more than 14,000 employees provide regional flight service to American Airlines under the American Eagle brand and livery and ground handling services for approximately 15 airlines, including American.
Envoy’s marketing team was under a lot of pressure to add more pilots to their team and needed a website that would act as a recruitment marketing tool. Being a company that is constantly changing out content and throwing recruitment events, they were looking for a solution that would allow them to do just that as easily as possible.
Envoy really wanted to be able to effectively communicate what their culture was like, so I went with an image-driven design with a focus on the people and work environments. To give them the ability to make changes to their site with ease, I went with a custom WordPress approach that gave them everything they needed to create and edit content with ease and would able to grow with their company.